Katie Gruel is a New York City-based, Japanese-American writer, whose family settled in the bustling Asian enclave of Oklahoma, where she was raised on a steady diet of pork fried rice, steak, and straight-A report cards. Born to a large family of doctors, after college Katie continues to disappoint her parents as a successful TV writer, copywriter, and screenwriting teacher.

Katie most recently wrote a feature for Lifetime, THE KILLER INSIDE: THE RUTH FINLEY STORY, which starred Teri Hatcher. She is currently in development with Lifetime on her second feature. Katie has also been staffed on Jennifer Lopez’s NBC series SHADES OF BLUE, SyFy’s DOMINION and CHANNEL ZERO, as well as PERCEPTION for TNT. In her free time, Katie enjoys baking and yoga, and she’s a connoisseur of Charles Shaw wines and The Bachelor franchise.

I believe that stories are the threads that connect us to one another. That applies to a company’s story as well: ads are the bridge that connect businesses with their customers. Marketing doesn’t have to sound cookie-cutter, slick, or “sales-y” in order to reach people. It just has to be human.

PHILOSOPHY